The 2009 MTV Video Music Awards (VMAs) were held in Radio City, NYC. The brief was to create a contemporary feeling West Side Story themed stage design. It needed to feel more modern, explore the theme of street art, and find a style and architecture that would complement the venue, whilst also having scope to expand into the room and reinvent the space. Through a series of catwalk stages and structures for the VIP’s, the performance area was extended into the theatre space to create a large main stage for the various acts to take place, backed up by the giant LED screen. LED strips and lighting fixtures, together with false scenic fire escapes and low resolution video panels were intermingled into the cladding of the main structure to create a complex and interesting background for the TV cameras, and to provide an engaging and functional environment for the live show to take place in.