Just Dance Live is an immersive and interactive live dance experience that invites fun seekers of all ages to escape into the colourful, fun and vibrant world of Just Dance, the number one videogame franchise developed by Ubisoft and played worldwide by millions.
Ubisoft approached STUFISH to be part of the creative team, with Director Kim Gavin, with the task of bringing the online digital platform to life into a 3D immersive show experience. The main concept was to create multiple stages and platforms to completely wrap the audience with action and encompass them in the Just Dance world. On the main stage, video content was split between a large rear screen and two side legs to get visual depth to support the performers who are the coaches dancing the routines. The brand has a very strong visual identity described by familiar characters, graphics and colours, so we designed scenery that was taken from the 2d game and translated into physical 3d elements to really augment the experience and establish the world.
The audience are the stars of the show and their experience begins the moment they pass under the Just Dance archway, a colourful selection of recognisable assets, leading them onto a red carpet and into the foyer. This ‘Get Ready For It’ zone entertains them for an hour before the show starts, with makeup stands, selfie boards and the cast to engage with – it is all about getting everybody warmed up and excited ahead of the show!
The first show opened at The Fillmore, Miami Beach on 8th March and tours the US for 4 weeks visiting venues in Chicago, Houston and Los Angeles.