In celebration of 100 years since the birth of Nelson Mandela the Global Citizen Festival 2018 came to Johannesburg South Africa for a one night spectacular with Global goals in aid of ending global poverty.
The show on the 2nd December 2018 was meant to try and raise 1Billion dollars in charitable aid but was so successful that it raised over $7Billion in funds to aid the United Nations’ anti-poverty effort.
There were many local and western acts together with world leaders that took the stage during the day to send out their message, plea or to perform to the 55,000 fans in the FNB Stadium. The whole day event was televised and broadcast all over the world.
Artists such as Ed Sheeran, Wizkid, Chris Martin, Cassper Nyovest, Usher, Eddie Vedder, Femi Juti, Kacey Musgraves, Pharrell Williams. Headlining the event was Beyoncé & Jay Z. Their section of the show was centered around the stage design elements from the OTR II tour which STUFISH also designed earlier this year.
We were honored to be invited by Global Citizen to design the whole day’s events. This design had to do two main things. The first was provide the Beyoncé & Jay Z show with all of the main elements from the tour, whilst also creative a dynamic and interesting background for all the other acts and presenters throughout the day. As this was a televised event, we needed to design the show to work well on a closeup or wide camera shot. Imagery from the Global Citizen graphic campaign were integrated physically and with the video content to make the show read with the iconic red arches that all the Global Citizen concerts include together with a skyline of JoBurg. We also created a folded mirror background that was framed within a neon edged, red arch for behind the presenters and speakers, together with a custom lectern design.
The whole design was meant to be colourful to reflect the textures and tones found in South Africa, together with a cool interpretation of the Global Goals and Global Citizen messaging and graphics. Additional scenic elements were added and incorporated into the OTR structure to create a blurred boundary between physical and digital scenery.
The show started at 2pm and finished around 11:30pm. During the day the set transformed with the colours and text of the digital imagery, through the different looks of the various artists and displayed captivating videos showing the worthy causes that were looking for pledges. As the day went on and the sun went down, the neon edges on the red arches came to life and gave a more celebratory feel for the evening. As Jay Z & Beyoncé prepared to take the stage, the words ‘Everything Is Love’ spanned the 180ft wide stage and set the evening up for an evening of celebration and fundraising.