Following the glamour of the 2017 Fashion Awards, STUFISH was excited to be asked back by the British Fashion Council with producers Done & Dusted to design the 2018 awards ceremony and celebration. The show took place on the 10th December once again at London’s iconic Royal Albert Hall.
The stage design takes inspiration from the new logo created by Creative Director Robin Derrek which included an energetic brush stroke.
We developed a concept for a 3D sculpture of a brush stroke that formed a panoramic video screen that wrapped the main stage and ramped down to create the catwalk. The catwalk itself swept into the audience and split to create an energetic form in between the banquette seating to allow presenters and winners to enter from either side of the auditorium. This form also allowed more members of the audience to feel closer to the action.
In collaboration with the main sponsor Swarovski, we designed a 10M wide crystal backdrop for the main stage that curved and spanned the width of the stage.
Behind this crystal screen sat the London Symphony Orchestra who provided part of the soundtrack to the evening.
In the centre of the space hung a sculpture of six mirror balls that cast thousands of small golden dots of light all over the room to bathe the audience in a spectaculr lighting look.
Finally, in addition to the sculptural panoramic projection screen, there were three large floating gauzes showing projected elements of video content and IMAG that allowed guests in the upper levels to connect with the performance happening below.
All of these elements worked together to create an immersive and elegant event for the awards.